Some Usability Rules for Forms
Categories: Conversion Optimization, Google Website Optimizer, Landing Page Optimization, UI & Usability
- if a password requires a number or case variation, make it obvious
- username should be the email address if possible
- require confirmation of email and password
- always use highlighting or an asterisk to represent required fields and optional fields
- build your email reputation and deliverability so you can send confirmation emails effectively
- send confirmation emails ASAP
- collect the least amount of information necessary to facilitate the signup or form goal
- don’t collect credit card information until it is needed
- forgo asking for the user’s address until it is needed
- don’t default email opt-ins to being on – present the option and only send email with permission
- use form text areas to provide extra information about form requirements and clear them on focus
- make sure tabbing flows logically through the form
- pre-focus the cursor in the first form area
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