Google Website Optimizer API Released

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Categories: Adwords, Analytics, Conversion Optimization, Google, Google Website Optimizer, Landing Page Optimization, PPC, Paid Search, UI & Usability
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Google has released the Website Optimizer API. It covers the basics of the optimizer, allowing for the creation and control of experiments, pages, sections, variations and the other components of the testing framework. This is great news for developers of content management platforms.  For developers of systems such as Drupal, blogging software or shopping carts, the API will allows for the incorporation of  Website Optimizer experimentation into these platforms.  This enables the users of such systems to test their web sites. This will be a major selling point for many of these developers, and a good way to hang onto users whether paying or not.

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