Complete Analytics Part I: Are You Oversimplifying?

admin
Categories: Analytics, Conversion Optimization, Landing Page Optimization, Research & Findings, UI & Usability
Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,


What sources of data represent the complete user experience of a customer who visits your site and completes a purchase?

You might be surprised to learn that there are numerous such sources – all of which are valid in their own right. There’s a myriad awaiting anyone who has been too narrow while taking to task the organism of site analysis and it’s many-pronged corpus of data.

So, then how do you best categorize such data so that you can utilize it? And, how do you then capture and learn from the data from each category? Here’s an answer you will probably not want to hear, but one that attempts to reflect the state of analytics as it pertains to your web site and it’s users.

5 Identifiable and distinct categories might be defined in the span of user experience or customer lifetime:

Category | Segment Tools | Methods
Competitive intelligence Compete, Hitwise, Technorati, Alexa, Google Trends, Websitegrader.com, spyfu, trellian.com, keywordspy.com, Yelp!, industry publications such as those by Delloite, Jupiter Metrics and various consumer review media
Voice of Customer Software solutions: iPerceptions, Omniture Surey, OpinionLab, ForeSee and Ethnio. Clicktales.com. Market Research: pre-existing or commissioned. Usabiltiy studies. Observation. Focus groups.
Experiment & Testing Google Website Optimizer, Optimost, Sitespect, Offermatica, Amadesa, Omniture
Analytics Aggregation ForeSee, iPerceptions
Clickstream Google Analytics,Websidestory, Omniture, Coremetrics

If thought one analytics tool was enough, think again. We’ll cover more specifics in the next post.

VN:F [1.7.0_948]
Rating: 0.0/10 (0 votes cast)
VN:F [1.7.0_948]
Rating: 0 (from 0 votes)
Blog Traffic Exchange Related Websites
  • Web Prosperity Web Prosperity...
  • ChexSystems Ever heard of ChexSystems? Chances are good that your bank has. ChexSystems is an organization...
0 Comments
Dec
12

  • Recent Posts

  • Tweet

  • RSS SEM News

    • The Impact of Aesthetics on Attitudes Towards Web sites
      A user's perception of a Web site can evoke a wide range of emotions and attitudes. These emotions and perceptions impact the user's attitude towards the Web site's content, advertised products, company, credibility and site usability. […]
    • Diagrams for Solving Crawl Priority & Indexation Issues
      Posted by randfishYesterday night I stayed up way too late authoring a post on Google's Indexation Cap. Today, despite getting up way too early, I wanted to follow up and answer some of the questions from the comments, Twitter and my email. I think SEOs who read the post rightly asked for more direction in solving this problem - a fair request. Below, I […]
    • 90-Minute PRO Webinar: Link Building Strategies on Thursday Dec. 10th
      Posted by randfishThanks so much for all your votes and feedback on our PRO Webinar Series over the holiday weekend. We received 285 responses and we're taking your suggestions very seriously and conducting the webinar as you've requested :-) Here are the stats from the questionairre/form (you can still fill it out if you'd like to give more i […]
    • Google's Indexation Cap
      Posted by randfishOver the past 2 years, SEOmoz has worked with quite a number of websites whose primary goal (or primary problem) in SEO has been indexation - getting more of their pages included in Google's index so they have the opportunity to rank well. These are, obviously, long tail focused sites that earn the vast majority of their visits from qu […]