Analytics Tool: ClickTale Reconstructs User Experience

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Categories: Analytics, Content, Conversion Optimization, Landing Page Optimization, UI & Usability, eCommerce
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I was a bit surprised when I first came across this analytics tool, because I had always imagined that a visual replay of user experience could only be achieved with a packet sniffing platform. Interestingly, it appears as though JavaScript can accomplish the same. Why did it take so long for such a tool to arrive, one must wonder.

The pricing is quite reasonable, though this is no Tea Leaf, or a maybe something like a poor man’s Tea Leaf. Nevertheless, I was extremely pleased to stumble across this gem.

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Oct
10

Some Usability Rules for Forms

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Categories: Conversion Optimization, Google Website Optimizer, Landing Page Optimization, UI & Usability
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  • if a password requires a number or case variation, make it obvious
  • username should be the email address if possible
  • require confirmation of email and password
  • always use highlighting or an asterisk to represent required fields and optional fields
  • build your email reputation and deliverability so you can send confirmation emails effectively
  • send confirmation emails ASAP
  • collect the least amount of information necessary to facilitate the signup or form goal
  • don’t collect credit card information until it is needed
  • forgo asking for the user’s address until it is needed
  • don’t default email opt-ins to being on – present the option and only send email with permission
  • use form text areas to provide extra information about form requirements and clear them on focus
  • make sure tabbing flows logically through the form
  • pre-focus the cursor in the first form area
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Oct
10

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